Make Your Marketcube Marketplace Stand Out & Beat The Competition
The arrival of the online marketplace has helped many small businesses and entrepreneurs sell their products over the last decade. There is no longer a need to create your own online store. Ready-made channels are available to sell your products coupled with the ability to operate around the clock. This means that for small businesses it gives them opportunity to scale fast.
However, with this increase in more opportunities, comes more competition. If you want to make sure your platform connects with sellers in the most powerful way possible, you’ll need to stand out from the crowd.
Follow our tips below for practical advice on how to make your marketplace stand out!
Tell a story
If you are just starting out, telling a story is one of the best ways to communicate with your customers what your business is about and how your service/product can help them. Some starting points that can help write a compelling narrative is to identify why you started your business, your core values, and the inspiration for starting your marketplace. These are all details that get customers interested, engaged, and connected to a business.
Use high quality images
They say you only get one chance to make a first impression. For the customer visiting your marketplace, imagery crucial. In the highly visual online world, high-quality imagery can make or break how people perceive your online marketplace.
The more time and effort you put into making sure your images are of the highest possible quality, the higher the return on investment you're likely to enjoy. Also it is good practice to keep in mind most people will be viewing your product on a mobile device, so placing the product image correctly is key to making it stand out as they scroll.
Find niche, unique and trending products
If you want to attract a wide portfolio of vendors to your online marketplace, you're going to have to prove it's a viable platform. That often means showcasing its value by finding niche, unique, and trending products to sell yourself. Other online marketplaces are a great way to find out what products are selling online. For example, AliExpress and Amazon are great places to find products that are selling fast from their best sellers page.
Choose the right marketing channels
Taking your online marketplace to the next level above the competition is about finding the right growth channels and knowing how to use them to your advantage. Incorporating an online review system can be highly valuable. Most consumers will not buy something online without at least having checked though for reviews and star ratings. Having a review system in place helps to create trust in the absence of being able to strike up an in person two-way conversation. For this reason, it's crucial to place customer testimonials or user-generated content within your online marketplace.
Creating an online marketplace is becoming easier, even more so with the help of Marketcube.io. Although with this accessibility comes fierce competition. By following the tips and practical advice outlined above you can make your marketplace platform stand out from the crowd and beat the competition.
Here at MarketCube.io, we are not only able to provide a complete marketplace solution created by our expert technical team, but also providing onboarding, support, and much other useful literature (FAQs - Manuals) for our new and existing members.
Leverage our scalable platform and infrastructure so you can focus on delivering business goals faster and more effectively. Unlock MarketCube's 30+ years of proven marketplace technology, knowledge, and expertise and drive commercial success whilst we continue to innovate our platform.
Get started and enjoy 28 days free trial to experience its advanced features in real-time and build an online store with www.MarketCube.io!
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A simple vendor onboarding process is essential for the success of online marketplaces