The Pros and Cons of Marketplaces
After the launch of the first marketplace model over 22 years ago in the form of eBay, the industry has grown exponentially with global superpowers such as Amazon, Uber and Etsy being created.
The list of companies is forever growing and with them, the multiplicity of solutions is also evolving exponentially. The growing number of large companies operating through the marketplace model, giving the others the opportunity to earn some good money by selling both their products services and unique experiences is now endless. Just take a look at Apple, Google, Uber, Airbnb, Etsy, or even Polish Allegro as some of those examples.
You can say that they’ve outgrown the master by developing unique solutions on the daily, helping the industry evolve. They’ve developed and implemented cutting-edge technology, perfected UI and UX and here they are, enticing the growing number of online customers via their laptops and phones. The perfect business model, one could say. Well, as spotless as it may seem, marketplace cuts both ways.
So let's have a look at the infographic our team created below, with 5 of the key Benefits and Disadvantages of running a marketplace for your business.
As evident, and in many industries there are pros and cons that can be crucial to the success of your business. It does always however come down to how organised, meticulous and methodical you are in the approach you use. By taking advantage of our unique platform, many of the disadvantages are negated as it provides a central control hub, to manage all your businesses activities, whilst having full control.
Leverage our scalable platform and infrastructure so you can focus on delivering business goals faster and more effectively. Unlock MarketCube's 30+ years of proven marketplace technology, knowledge, and expertise and drive commercial success whilst we continue to innovate our platform.